Holly

Consider a scenario in which you visit a restaurant and are informed that: a) the pasta is made from grains as old as Rome itself, and b) everything served here is completely natural. You eat, you pay, and you might even be quite pleased. Then you visit a dentist who informs you that: a) the surgical instruments date back to ancient Rome and b) all procedures are carried out ‘naturally’, without anaesthetic. You would likely leave immediately, refuse to pay, and feel outraged by such backwardness. Why is it that in the first instance we accept tradition, whereas in the second we despise it?

Agrifoglio was launched with this aim in mind: to help people appreciate the beauty of innovation in agriculture, and to report, twice a month, on how – through studies, research and new tools – we are striving to produce better food (healthier, of higher quality and more environmentally friendly) than that consumed in ancient Rome.

Agrifoglio is divided into sections (editorial, how it works, ‘perhaps not everyone knows that’, best article of the week) and, thanks to the collaboration of Valeria Cecilia, also covers culture (with established columns), because the first poet, Hesiod, was a farmer; agriculture is nothing less than a great, popular means of acquiring knowledge. A newsletter—or rather, a small book—where, just like in a magazine, readers will find reflections (and serious studies) on crops, trees, cities, allotments, gardens, work, technology and, in short, everything that makes agriculture such a spectacle.

P.S. Agrifoglio is also a website: it can be found at this address.